WE ARE AN INTELLIGENT ORCHESTRATION AGENCY FOR THE NEXT ERA OF CRM.

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We’re a Toronto-based CRM and customer experience agency serving clients across North America and Globally. Our mission is to revolutionize customer relationship management through our innovative methodology – Intelligence Orchestration. We do this by leveraging strategic human insights, the best data, insightful strategy, relentless creativity and powerful technology to automate and integrate event-triggered communications. We call these Relationship Moments^® – transforming seemingly isolated touchpoints into engaging, relevant conversations at pivotal points between the consumer and the brand across all channels of interaction.

who we are

what we do

DATA INSPIRED STORYTELLING

We deliver creativity that’s informed and executed by data. It’s the point where the art and the science meet.

how we see data

EMAIL: the New Long Copy Ad

CRM: the New Long Copy Ad by Raymond Smith | Thought LeadershipA recent article from the CMA confirms what many of us have already been experiencing: email marketing is not only surviving - it’s thriving. They quote the 4th edition of the Global Data & Marketing...

A conversation with Darya Fustukian, the new SVP of CRM Strategy at Hawkeye

A CONVERSATION WITH DARYA FUSTUKIAN, THE NEW SVP OF CRM STRATEGY AT HAWKEYEby Scott Pinkney | Thought LeadershipIn the dynamic and ever-evolving world of CRM, the arrival of Darya Fustukian, SVP, CRM Strategy to Hawkeye marks the start of an exciting new chapter for...

How Brands Can Create Authentic and Valuable Relationship Moments®

HOW BRANDS CAN CREATE AUTHENTIC AND VALUABLE RELATIONSHIP MOMENTS®by Scott Pinkney | Thought LeadershipEvery day, consumers interact with brands, choosing those that meet their needs, entertain them, or provide tangible value. These moments can determine a brand’s...

Welcome To Your First Job In Advertising

To celebrate his 25 years in advertising, Raymond Smith – Hawkeye’s Group Creative Director – wrote a series of 10 articles sharing some advice with those just starting out in the business. From ‘be kind’ and ‘be open and adaptable’ to ‘don’t forget to hold on to some...

AI Inspired Storytelling

Scott Pinkney, our Executive Creative Director, was given the rare honour of being invited back to judge at Cannes for a second time. He’s written a series of posts under the banner of AI Inspired Storytelling where he shares his perspective on the jury room, insights gathered from sessions, and most importantly from spending time with nine incredible creative, strategic minds who inspired him every day.

Why we need This Is The Job

I was very fortunate to grow up in a creative environment. My father, Jerry Pinkney, was a children’s book illustrator who exposed me daily to the almost boundless world of creativity. He continuously encouraged me to follow my passion for the arts if that’s what...

The Power of Data-Inspired Storytelling

I grew up in a very creative household. My father, Jerry Pinkney, is a world-renowned illustrator and author of more than 100 award-winning children’s books. I can remember, as a boy, coming home from school and going directly to his studio to watch him work. He was...

Mastering Data – One Point at a Time

I like to say that Data has superpowers. It really does: Data has the ability to uncover and identify key insights that help us to understand our audience. It then helps us to curate our content - both the written and visual story - to be more impactful and relevant....

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