Who we are

We’re a Toronto-based CRM and customer experience agency serving clients across North America and Globally. Our mission is to create Relationship Moments® across key intersection points between consumers and brands along the entire customer journey. We do this by leveraging human insights, the best data, relentless creativity and powerful technology to automate and integrate event-triggered communications. The result is the delivery of the right message to the right person at the right time – inciting meaningful engagement that drives business growth and customer loyalty.

Our work


A unique blend of cause, culture, and creativity. What do boxing legend Canelo, music icon Alicia Keys, NBA stars, small business owners…

Equitrax Launch Communications

When you have great employees, you want to keep them. The job market for top talent is highly competitive. So how do you keep your best people….


As the world’s largest retailer of diamond jewellery, Signet Jewelers crafts hundreds of thousands of emails every year to build their brands…

DQ Emails

DQ fans love its grill side and its chill side, so we help bring their favourites to their inbox or mobile app every week. Whether it’s a savoury burger

FCA Holiday Email

Making our clients’ vehicles shine bright. Holiday greetings can be a bit tricky. They have to be engaging, they’ve got to feel special, but they ideally avoid referring to one….

Black Youth Can

Black youth continue to be negatively stigmatized by a single article of clothing: the hoodie. To flip the script, CEE Centre for….

This is the job

No matter what your passion, there’s a job for you in advertising. Advertising is one of Canada’s most exciting, dynamic, fun and rewarding….

UPS Case Study

UPS is one of the world’s leading shipping companies, moving tens of millions of packages each year for their customers…


How do you encourage saving in a shaky economy? Show real, measurable progress…


We deliver creativity that’s informed and executed by data. It’s the point where the art and the science meet.

Welcome To Your First Job In Advertising

To celebrate his 25 years in advertising, Raymond Smith – Hawkeye’s Group Creative Director – wrote a series of 10 articles sharing some advice with those just starting out in the business. From ‘be kind’ and ‘be open and adaptable’ to ‘don’t forget to hold on to some...

AI Inspired Storytelling

Scott Pinkney, our Executive Creative Director, was given the rare honour of being invited back to judge at Cannes for a second time. He’s written a series of posts under the banner of AI Inspired Storytelling where he shares his perspective on the jury room, insights gathered from sessions, and most importantly from spending time with nine incredible creative, strategic minds who inspired him every day.

Why we need This Is The Job

I was very fortunate to grow up in a creative environment. My father, Jerry Pinkney, was a children’s book illustrator who exposed me daily to the almost boundless world of creativity. He continuously encouraged me to follow my passion for the arts if that’s what...

The Power of Data-Inspired Storytelling

I grew up in a very creative household. My father, Jerry Pinkney, is a world-renowned illustrator and author of more than 100 award-winning children’s books. I can remember, as a boy, coming home from school and going directly to his studio to watch him work. He was...

Mastering Data – One Point at a Time

I like to say that Data has superpowers. It really does: Data has the ability to uncover and identify key insights that help us to understand our audience. It then helps us to curate our content - both the written and visual story - to be more impactful and relevant....